Mothers Day usually revolves around breakfast in bed, flowers and a thoughtful gift. Hooters restaurants is hoping to get in the mix of things by offering a free meal to all mothers this Sunday, May 12.
Mothers get a free meal valued at $10 at Hooters this Sunday on Mother's Day with the purchase of a drink at participating locations. In order to qualify for the free meal, moms have to dine-in and "must be accompanied by one or more of her offspring", the restaurant chain said.
"Kids of all ages are encouraged to invite their mothers to Hooters for special treatment on Mother's Day," said Dave Henninger, chief marketing officer, Hooters of America in a company statement.
"The free entrée deal is just one way for Hooters to show its appreciation for hard-working moms and to provide a relaxed atmosphere to enjoy a delicious meal with the family."
Hooters restaurants have been on a mission to revamp its image and attract more female diners, adding salads to its menu and brightening up its interior design.
Although Hooters has offered free wings on special occasions like Mother's Day before, this is the chain's first freebie offer on a breadth of entrees, the company said. This will also be the first year the chain has sold entree salads - which it also hopes will attract some women.
The Mother's Day deal is available at each of the more than 355 Hooters restaurant locations across the United States. Based on the tremendous response to last year's Mother's Day offer, Hooters anticipates treating more than 20,000 moms to a complimentary meal this Mother's Day. Click here to find a list of Hooter's store locations.