London-based startup Wireless Armour has released a lineup of silver underwear featuring silver "cages" that protect the wearer from radiation emitted by electronics.
26-year-old physics graduate and company CEO Joseph Perkins said he was inspired to create the underwear after looking into the effects electronics had on a person's health, according to Discovery News.
Perkins discovered research that connected wireless radiation to low sperm counts and low sperm motility in men.
"I found this so shocking that I decided there had to be a solution," he said in an Indiegogo campaign video.
The silver fibers connect to the pants' fabric shield the wearer from electromagnetic rays from phones, tablets and other devices, Daily Mail reported.
Thin threads of silver are woven in with cotton during production, which not only strengthens the underwear, but also makes it antimicrobial, ensuring a smell fresh smell that also keeps out bacteria.
The underwear is available in boxer briefs and trunks, and there are two versions of each style. They come in either a 360 model, which protects from radiation in the front and back pockets, or a 180 model, which provides protection only on the front of the body. The fabric was found in tests to block off 99.97 percent of Wi-Fi radiation, Daily Mail reported.
"Wireless Armour is designed to protect the health of a wireless generation glued to their mobile devices," Perkins said. "We are exposing ourselves to unprecedented levels of electromagnetic radiation and this is showing with our declining sperm counts and increasing cases of cancer. Although the evidence is not conclusive it is piling up. Our goal is to make protection as easy as getting dressed!"
The underwear is available for 14 pounds (around $26) per pair on Wireless Armour's Indiegogo site, Discovery News reported.
The campaign has raised a small percent of its goal of 50,000 pounds. However, the startup still has a month left to meet its goal.
