Sprint has reportedly matched T-Mobile's pre-paid plan with their own, amid merger talks between the two companies.
Sprint's plan offers consumers unlimited messaging and calling on 500 mega-bytes of high-speed data, according to Bloomberg Businessweek.
The mobile carrier announced its plans to keep the $50 2.5 gigabyte data option as is. A $60 choice with five gigabytes is currently available.
T-Mobile, meanwhile, offers a $40 pre-paid plan through its MetroPCS entity.
The head of Sprint's pay-as-you-go service told Bloomberg Businessweek the company is aiming to offer plans with more variety.
"We are shifting away from a one-size-fits-all approach to a more stratified set of plans," Dow Draper said. "Prepaid has always been very competitive. After the first quarter we decided to broaden our offering."
According to Bloomberg, 415,000 people stopped using Sprint pre-paid phone plans in January, February and March.
The mobile carrier saw 369,000 consumers sign up during that same window of time in 2012. The company blamed the decrease on the government-aided Assurance Wireless program's need for re-certification. The service helps low-income families buy prepaid phones.
According to a press release, 1.8 million consumers opted for T-Mobile plans during 2014's first fiscal quarter. An additional 1.3 million people purchased post-paid plans or pay-as-you-go monthly plans. 465,000 others chose pre-paid options.
T-Mobile's president and CEO said the numbers are the outcome of a year-long goal.
"A year ago I promised that we would bring change to what I called this arrogant US wireless industry. We are delivering on that promise and our results reflect the growing customer revolution that we've ignited," John Legere said in a statement. "We are now approaching 50 million customers, added 2.4 million net new customers in the first quarter alone, and posted our fourth quarter of consecutive service revenue growth, while once again adding more net new postpaid customers than the rest of the industry combined!"
