The Republican National Committee has created a T-shirt for Republicans to show their pride, CNN reported.
Inspired by New Mexico Gov. Susana Martinez, the T-shirts embrace a new slogan that says, "I'll be damned. I'm Republican."
For a $29 donation to the RNC, the party commission is selling T-shirts boasting the phrase, which originated from Martinez's personal story of how she realized she was a Republican, USA Today reported.
Martinez, who has shared her story of transitioning from a Democrat to the GOP, will be running for re-election this year.
During her speech at the 2012 Republican National Convention, she recalled that she and her husband had lunch with some Republican friends and was surprised to find that they agreed on so many things, such as the size of government and the impact of welfare.
"We talked about many issues, like welfare, is it the way of life or hand up? Talked about size of government, how much should it tax families and small businesses? And when we left that lunch, we got in the car and I looked over at Chuck and said, 'I'll be damned. We're Republicans.'"
According to CNN, she repeated her story in an email blast Friday from the RNC, claiming that her team created the T-shirt and added "I want you to be the first to get one."
"Every day, more people are joining the Republican Party, because we believe every American should have a chance to create their own American Dream. This is what we're fighting to protect every day," the RNC said in explaining the shirt's message.
"As the nation's first Hispanic woman elected governor and as the chief executive of a blue state, Martinez has been mentioned as a potential presidential contender," CNN reported. "She's listed on the RNC's straw poll website of possible candidates."
Later this month, New Jersey Gov. Chris Christie will repay a favor to Martinez and campaign for her in New Mexico.