Online video service Vimeo announced Wednesday that it is launching "Copyright Match," a system that will be used to remove illegal videos from the company's website.
Vimeo has spent years operating without a copyright tool, according to The Verge.
The company said the system is designed to "respect the boundaries of copyright law and the rights of other creators."
Vimeo, which was founded in 2004, said in a blog post that its website works to show original content and has never shown pirated content from movies or TV shows, Ars Technica reported.
"The first rule of Vimeo has always been: upload only your own videos," the company said in the post. "Vimeo is a home for original work- not for rips of movies, TV shows, music videos, and sports broadcasts. We encourage creativity and innovation, and we always want to respect everyone who expresses themselves artistically."
The video service is continuing to grow with new additions, such as "Vimeo On Demand". This feature lets viewers directly pay creators for their films, The Verge reported.
Copyright Match includes a "fingerprint" system, in which the system captures a small part of a video to see if it matches copyrighted material. The creator of the video will receive an email if there is a match.
Vimeo currently has over 26 million registered members and 170 million visitors each month, Ars Technica reported.
The company said that it knows how important it is to make sure they obtain proper permission before releasing work on the site.
Kerry Trainor, CEO of Vimeo, talked about how the company's fast growth led to the creation of Copyright Match, Billboard reported.
"This is a constantly evolving area, in terms of creativity - we really want to educate creators on the boundaries of fair use and the ways in which music and other material can and can't be used, and offer as many solutions as we can," Trainor said. "We want to empower people who want to use music to do so, with full understanding of what's allowed under the law."
