Amazon unveils HIT Entertainment's Fireman Sam franchise Tuesday.
According to a press release, the leading preschool company will offer consumers TV episodes, eBooks, apparel, toys and lunch boxes associated with the animated television series on Amazon's website.
Shoppers can also stream or download Fireman Sam TV episodes on Amazon's Instant Video, Prime Instant Video and FreeTime Unlimited membership services. Other products are expected in late 2014.
The vice president of HIT entertainment's America's division said the addition meets customers' needs.
"With the ever-evolving experience that families have with digital media, our consumers expect more and our business demands it," Sid Mathur said in a statement. "Working with Amazon, we have the perfect platform to create a new experience that gives fans one place to experience the franchise. This new agreement takes Fireman Sam fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more."
Amazon's vice president for product management said the company is excited to offer the new items.
"We're thrilled to exclusively bring the popular Fireman Sam merchandise and digital content to Amazon customers," Peter Larsen said in a statement. "We're always looking for ways to make parents' lives easier and now there's no more convenient place in the world for kids to experience their favorite Fireman Sam content. We're excited to be working with such a forward-thinking partner in this space."
Amazon Prime consumers can have the products sent to their residences via fast, free, two-day shipping.
The new offerings are the latest development since the companies released Amazon Fire TV, Amazon Mom and FreeTime Unlimited. The introductions were part of the online retailers' initiative to cater to families, the press release reported.
