The SLS Las Vegas Hotel and Casino will open as Hilton's first Curio branded hotel before Labor Day weekend.
According to a press release, Hilton has also inked letters to bring the destination brand to Houston, Texas' Sam Houston Hotel, Rapid City, S.D.'s Hotel Alex Johnson, and Chapel Hill, N.C.'s Franklin Hotel. The list also includes a soon-to-be-named hotel development in Portland, Ore.
Hilton Worldwide's executive vice president for global brands said the additions help the company grow.
"Curio expands our portfolio to a total of eleven exceptional brands and creates additional opportunities to serve our existing customers even better, attract new customers and grow our pipeline," Jim Holthouser said in a statement. "With Curio, we can help owners leverage our scale, scope and expertise while keeping intact each hotel's individual character."
Hilton Worldwide's president and CEO said the new brand meets guests' needs.
"Our customers and owners have expressed strong interest in a brand from us that includes hotels that can retain their unique identity but also deliver the many benefits of our system, including our Hilton HHonors guest loyalty program," Christopher Nassetta said in a company press release. "That desire, combined with the current size of the independent hotel market and demand for differentiated hotel stays around the world, made for the right timing for this launch. Curio is an exciting new brand for us - one of two unique concepts we'll introduce this year."
The chief executive officer at global hospitality and entertainment company said the announcement is the start of a new era.
"Today's announcement marks the beginning of an important relationship between SBE and Hilton Worldwide and an opportunity for me to work alongside a mentor and good friend in Chris Nassetta," Sam Nazarian said in a statement. "Our mission to redefine excellence in hospitality to our guests at SLS Las Vegas aligns perfectly with the Hilton Worldwide vision for Curio. We have a proven record of creating brands that provide memorable guest experiences, whether in the hospitality, dining, nightlife or real estate sectors. Partnering with Hilton and Curio allows us to maintain the SLS brand identity while offering the benefits of Hilton Worldwide's commercial engines and the strength of the Hilton HHonors loyalty program."
The multiple use property's award-winning dining and nightlife establishments will serve guests in over 1,620 guest rooms, and suites. The hotel and casino will have undergone a $415 million three-year renovation upon its opening.
