Online retailer Newegg.com Inc. announced on Thursday at Computex 2014 that it will expand its service to six new countries: Ireland, Poland, India, Singapore, the Netherlands and New Zealand.
The company currently operates in four countries - the U.S., Canada, the U.K. and Australia, according to CNET. The decision is part of the e-retailer's goal to expand its business around the world.
Newegg specializes in selling electronic products and hardware components, such as solid state drives, graphic cards, cases and processors.
The California-based company also announced that it has partnered with Colorful Group to use its PC hardware components and help with growing global distribution, NDTV Gadgets reported.
"We are honored to join forces with Colorful Group to bring its high-quality products to new customers. Colorful Group is a market leader in Asian markets and we look forward to expanding that presence to the US and beyond," Soren Mills, CMO of Newegg, said at a Computex press conference.
Newegg is looking to sell more products in Asia in order to grow its business even further, CNET reported. The company is looking particularly in Taiwan, where its founder and former CEO is from. The e-retailer said that if Asian companies sell their products through Newegg, they will be able to expand into U.S. and U.K. markets easily.
The company had to end its previous venture in Malaysia in December. Mills said the venture was done with help from a third-party vendor, and that it was unable to meet the company's expectations.
By selling products in India, Newegg will be facing competition from major e-commerce companies, such as Amazon India and Flipkart, NDTV Gadgets reported.
The Indian government reportedly may announce FDI (foreign direct investment) in the e-commerce sector as early as July, which, if true, would help online retailers like Newegg set up their businesses directly on a large scale.
