Google Inc. has partnered with fashion designer Diane von Furstenberg to create a new line of designer frames for Google Glass made by Marchon Eyewear Inc.
The DVF Made for Glass collection is the first line of designer frames for Glass, according to Newsday.
Marchon was bought by California-based vision car company VSP Global in 2008, and is the world's third largest manufacturer and distributor of eyewear.
"We believe that wearable tech is only going to become more prevalent in the market," said Mark Ginsberg, senior vice president of global marketing at Marchon. "I don't think it was a tough decision to partner with Google and DVF."
VSP will make prescription lenses for the DVF frames while also making lenses for Glass's "Explorer" series, Government Technology reported.
With a voice command or a swipe of a touchpad mounted on the eyeglass frame, Glass users can access the Internet, make calls and take photos. The frames of the device include a small computer screen.
Rob Lynch, CEO of VSP Global, said Google eyewear, which is only available in limited editions, will become "more prevalent, especially as designer collaborations like with Diane von Furstenberg ... make the technology more appealing to customers. We are excited to be first to market with fashionable smart eyewear."
Glass currently can only be purchased through its Explorer beta program for $1,500, Newsday reported.
The DVF Glass collection includes one optical frame that comes in five colors, as well as two sunglass options, each coming in four colors. While the collection is targeted to female consumers interested in fashion and technology, Marchon is looking to eventually produce Glass frames for men.
"We're only focusing on the DVF collection at the moment," Ginsberg said. "We have great hope that there will be great collaboration in the future."
The DVF frames and sunglasses cost between $120 and $125, and will be available online beginning June 23rd.
