Google Glass wearers will need to remove their computer tech eyewear before the trailers begin at the Alamo Drafthouse movie theatre chain.
Google Glass has received yet another ban adding to the string of restrictions already in place for its use. Legal troubles surrounding the Glass are no surprise and now the Google-made eyewear is making headlines for its restriction from use in the Alamo Drafthouse movie theater chain.
The CEO of the renowned movie theater chain, Tim League, announced that use of Google Glass inside the theater hall would be barred.
The announcement was made on Twitter by League on Monday, announcing "Google Glass is officially banned from @drafthouse auditoriums once lights dim for trailers."
Google Glass is officially banned from @drafthouse auditoriums once lights dim for trailers. https://t.co/gVp4u1yCJy #MovieManners
— Tim League (@timalamo) June 9, 2014
This clearly means Glass owners are free to use their computer eyewear in the theater, but be sure to take them off before the film starts rolling. The theatre chain, famous for its anti-texting rules, is strict with its policies and warns users of being kicked out of the show in case of violation. Drafthouse policies not only ban texting but also talking during a film. Last October, the Texas-based theater chain banned Madonna after she was caught texting during the premier of 12 Years A Slave.
League further clarified his Google Glass ban during an interview with Deadline saying that the move was long in the discussion.
"We've been talking about this potential ban for over a year," League told Deadline. "Google Glass did some early demos here in Austin and I tried them out personally. At that time, I recognized the potential piracy problem that they present for cinemas. I decided to put off a decision until we started seeing them in the theater, and that started happening this month."
This isn't the first time Google Glass has made the headlines in relation with piracy risk in theatrse. Earlier this year, a man in Ohio was pulled out and interrogated for watching the feature show with his Google Glasses on.
