Paula Deen's new app will allow viewers to learn from the celebrity through themed shows, when released in September.
According to a press release, the media mogul calls her new entity, The Paula Deen Network. Deen will help her followers make recipes step-by-step in shows called "Leftover Mondays" and "Taco Tuesdays." "Lifestyle segments" focus on decorating for the holidays. The app requires a paid subscription.
"You can throw out your TV now, because this is where you can find me. And trust me, it's a heck of a lot lighter to tote around than that TV," Deen said in a video marketing the television channel.
Deen said she is looking forward to her new endeavor.
"Guess who's going digital, y'all! I'm so excited about my new online Network and can't wait to show everyone what we've been working on," Deen said in a statement. "We're going to have so much fun being together and cooking up some wonderful new and classic dishes. Y'all can get my recipes, tips and cooking anytime you want - this is for you. I can't wait to crank up the oven and get cooking for the people I love: my family, my friends and my fans!"
Paula Deen Ventures CEO said the former cooking show host wanted to create something for fans to access anytime, and anywhere.
"While Paula had several offers to return to broadcast television, she ultimately decided to launch the Paula Deen Network because it gives her a greater level of direct access to her millions of fans when it is convenient for them," Steven Nanula said in a statement. "In addition, Paula will enjoy full creative control of the shows, recipes and content, and be able to give her fans exactly what they love most about her. With 4.2 million fans on Facebook and 1.24 million followers on Twitter, it was clear to us that an interactive digital network was the way to go."
