Pebble is making its Steel smartwatch available in retail stores and on BestBuy.com June 15.
Pebble Steel was introduced in January at the Consumer Electronics Show, according to PC Magazine. The device will also be sold by Best Buy, and will be available for $229 in both a Black Matte and Brush Stainless finish with a black leather strap.
"Pebble's first smartwatch, which was launched exclusively at Best Buy, made a big splash with consumers last year," said Carly Charlson, spokesperson for Best Buy. "This is technology that people want to test and try before buying, so we're happy to partner with Pebble again and bring the same exclusive opportunity to our customers for Pebble Steel."
The smartwatch was made available first on Pebble's website. Eric Migicovsky, CEO of Pebble, said the device has received strong responses from consumers, with 66 percent of customers choosing the Steel over the original Pebble, USA Today reported.
"It's definitely capturing quite a bit of attention," Migicovsky said.
Pebble also recently opened an app store to let users download watchfaces and apps directly from the Pebble app. Migicovsky said the store has 3,200 faces and apps, which include Yelp, Foursquare and Pandora.
The startup's first smartwatch, which is priced at $149, will soon be available in a new color. The original device will be available in Arctic White, as well as in Jet Black and Cherry Red, PC Magazine reported.
Pebble said the demand for its smartwatches, which are available at GetPebble.com, has "far exceed[ed] our expectations."
The company is competing in the smartwatch market with well-known companies like Google and Samsung. Marin Tchakarov, Pebble's chief financial officer, said it is a "great thing" for Pebble that such companies are getting involved with smartwatch space, USA Today reported.
"The smartwatch market needs more validation," Tchakarov said. "Overall, further validation of this space will do everybody well."
