Have you ever wondered what Rita Ora smells like?
MTV reported that the "How We Do" singer is the new face of DKNY latest fragrance, "DKNY My NY." The 23-year-old told WWD that the new scent is "energy in a bottle."
"The fragrance celebrates New York City, which is unlike anyplace else in the world," Ora told WWD. "I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams."
The blonde beauty holds the heart-shaped silver bottle while striking a pose - with her signature red lips and blond bob - in the busy streets of New York's Times Square. The British pop star said her love and respect for Donna Karan is what persuaded her to be a part of the fragrance.
"Donna's a very powerful and confident woman," Ora said. "She comes across as very strong, and that's what I love about her line. It's a very confident, energetic line and it's about women who speak their minds."
Ora calls New York "artistic and vibrant" and added that she finds "great inspiration in [the city] and its people." Karan gushed about the young singer's star power.
"If Rita can't sell it, I don't know who can," she said. "You've got a young, hip woman of New York speaking about it, a woman who goes from day to night. I think Rita's a great representative of DKNY. She's full of life, she's about what everyone wants to feel - energy."
She added: "And I find her ageless. She's like this Energizer bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk."
Ora has appeared in the fashion company's Resort 2014 campaign, performed at DKNY's 25th birthday party, and walked in the Spring 2014 New York Fashion Week show. Ora will also co-star in the highly anticipated film, "Fifty Shades of Grey".
"My NY" fragrance will be in stores August 2014 and will range from $48 to $88.
