Video streaming startup Qplay announced Tuesday that its app has been updated to work with Google's Chromecast streaming stick.
Founded by TiVo co-founders Mike Ramsay and Jim Barton, the app lets users subscribe to and share queues, also called Qs, of online video programs, according to GigaOM.
Qplay auto-plays Qs in order to make watching online videos a more relaxing experience.
"It brings the pPlay software to a large group of consumers," Phil Peterson, CEO of Qplay, said in an interview Monday.
Qplay introduced its streaming app in February as a tool for streaming free, personalized, short form OTT video while avoiding being integrated with premium-level and subscription-based apps from Netflix, HBO Go, Hulu Plus and similar sources, Multichannel News reported. The app became successful with help from a small stream adapter, which works similar to Chromecast in that it requires a mobile app to manage the device's remote control, navigation and search functions.
The company said "Qplay will continue to support its current TV Adapter in addition to the Chromecast device." It also stated that adding support for Chromecast will help the company move into the "mainstream market."
"Our goal is to bring this experience to a mass audience in both unique and familiar ways. That's why the integration with the TV we know and love is so important," said Ramsay, who is also Qplay's executive chairman.
Qplay was founded in 2012. The company said it first received funding from Redpoint Ventures and Kleiner, Perkins, Caufield and Byers.
The company also updated its app with party queues - the ability to look for Qs by hash tag, GigaOM reported. Users will be able to go back and re-watch videos. Users can also edit party Qs and spread them out across different locations.
Being supported by Chromecast enables Qplay to work with Google and other companies that host video streaming apps.
