Looking for a new Internet radio service? T-Mobile's new unRadio program will give consumers never-before-heard, commercial-free live streaming broadcasts without interruption when released Monday.
The free service, a partnership with music service Rhapsody, lets T-Mobile's simple choice plan subscribers select songs out of a 20 million track selection that they can re-play at their discretion - a feature other similar radio programs reportedly don't have. Consumers can also create their own music stations, and live stream radio broadcasts from both their home cities and internationally.
"This new music streaming service is so unlike traditional Internet radio, there was only one possible name for it - unRadio," said Mike Sievert, chief marketing officer for T-Mobile. "We wanted to do something over the top for our customers, so we teamed up with our friends across town at Rhapsody to do what the Un-carrier does so well - turning convention on its head to benefit our customers."
"Rhapsody unRadio gives music listeners an unbeatable combination: uninterrupted music with the ability to save and listen to their favorite songs anywhere," added Paul Springer, senior vice president for the Americas at Rhapsody. "We're excited to partner with the Un-carrier to launch unRadio for music lovers. Together, we've created a better Internet radio."
Simple Choice plans cost $50 a line. Consumers receive unlimited data, voice and text capabilities on the mobile carrier's 4G long-term evolution network. The plans also give consumers one gigabyte of the network, and twice as much tethering use when compared to quantities the carrier offered in the past.
Families can add a second line to their plan for $30. Consumers can also add up to three lines for $10 each, which include unlimited data, talk, and text, along with one gigabyte of 4G LTE data.
"We'd want a plan with unlimited data, talk and text on a nationwide network- and that that would never, ever gouge us with overages," said Mike Sievert, T-Mobile's chief marketing officer said in a statement upon announcing updates of the telecommunication company's data plans on March 7.
