The Google and Apple war is not over just yet as the internet search giant is making another attempt at television streaming with a new set-top box, WSJ reports.
Google, the world's largest internet search company, is moving into the TV streaming business. According to people familiar with Google's plans, the internet search titan intends to compete with Apple TV and its Android-based set-top box, Wall Street Journal reports. It is expected that Google will confirm the news at the I/O conference, Wednesday, the report adds.
Apple and Amazon are already in this entertainment space. The web giant already has a Chromecast dongle, which relays selective online content. Now, if the WSJ report is true then Google wants a bigger share with a new Android TV.
The sources have also revealed that Google will outsource the manufacturing of the TV box's hardware. The web giant wants to place new TV software under the hood. The report adds that the company is already working on the initiative with multiple partners.
The new Android TV software will enable viewers to play movies, games and other content on television, according to Reuters. The web giant's two prior attempts with TV devices were unsuccessful. In 2010, Google took its first shot at television with Google TV, but the project never took off and again in 2012 the company failed with its Nexus Q streaming media player.
Google's $35 Chromecast is a hit among consumers, which lets them stream videos directly from Netflix, Hulu, Google Play, and also from smartphones, tablets and computers running Chrome browser. Google has sold millions of Chromecast dongles in the United States as of March.
The success of Chromecast has likely given Google the confidence to make another attempt in television streaming. Though little is known about Google's new Android TV set-top box, more information will come directly from the maker of the TV box on Wednesday. See the I/O excerpts here.
