Apple is looking to improve sluggish sales of its iPod Touch by introducing new colors and an impressive price cut.
Apple, the renowned smartphone, tablet, PC and laptop manufacturer, is giving a makeover to its iPod Touch portable media players with new colors and upgraded specs. The new deep price cuts now make the iPod Touch players more affordable.
The Apple iPod Touch 16GB model, which was previously sold for $229 in the US, is now available for $199. The Cupertino giant has also added a 5-megapixel rear-facing iSight camera with 1080p HD video support, 5-element lens system and backlight illumination to its cheapest iPod touch model. Other iPod Touch models got price slashes too. The 32GB version of the iPod Touch now sells for $249, down from $299 and the 64GB model is $100 cheaper at $299.
All three iPod Touch models now come in new color options: red, pink, blue, gray, silver and yellow. Powered by iOS7 OS, all models will be upgraded to the latest iOS 8 once it is available this fall.
The sudden price cut is a sign Apple is trying to sell as many older iPods as possible ahead of a new product release. These iPod Touch models were launched two years ago and Apple has since made no changes to its iPod lineup. The tech giant is also suffering sluggish sales of its media entertainment players. Itt hit the lowest sales point in the last decade during Q1 2014.
According to the report, Apple sold just 2.8 million units of iPod Touch during the first quarter this year, which was 1 percent of the revenue of the company in its financial quarter, Wall Street Journal reports.
The iPod Touch features the company's minimalistic design and a 4-inch retina display with 1136 x 640-pixel resolution. The iPods are powered by dual-core A5 chips with access to features like Control Center, multitasking, AirDrop, camera filters and formats, iTunes Radio, and improved Siri.
The iPod Touch 16GB, 32GB and 64GB models are available with discounted price and new colors in the U.S. for now but will be available in international markets soon.
