Kids who fly on Southwest Airlines will soon be able to watch their favorite shows on Cartoon Network during their flights.
The U.S. airline announced Tuesday that it will offer Cartoon Network on its flights, adding that the television channel will be the first "complete child-centric programing" to be available on its aircraft, according to USA Today.
"The addition of Cartoon Network to our breadth of programming is a big win for Southwest and our customers," said Kevin Krone, chief marketing officer of Southwest.
Shows from the channel will be accessible through Wi-Fi. Cartoon Network will be provided by Turner Private Networks, a subsidiary of the Turner Broadcasting System, and the Wi-Fi connectivity will be provided by Global Eagle Entertainment, Dallas Morning News reported.
"We're thrilled to partner with Southwest Airlines to offer some of our most popular programming from Cartoon Network to its passengers," said Debbie Cooper, president of Turner Private Networks. "Being the first children's network to be added to their TV lineup speaks volumes about the value of Cartoon Network and the importance of offering child-friendly content inflight as a viewing option for families during travel."
Wale Adepoju, executive vice president of consumer solutions at Global Eagle, said the company sees "a rapidly growing trend among airlines to increase the content available to passengers. The addition of the Cartoon Network to Southwest's already broad live television offering is an excellent example of this."
Those who fly with Southwest have the ability to stream in-flight programming on their own electronic devices, such as phones, tablets, and computers, USA Today reported. The airline offers a variety of videos to stream, which includes about 20 live TV channels and 75 on-demand programs from Dish Network.
Southwest has been providing the option to stream video for free through its partnership with Dish since the option first became available last year. The airline said Wi-Fi connectivity is featured in 80 percent of its airplanes.
