Google-owned video sharing service YouTube acquired a video-editing startup Directr to bolster its ad sales efforts.
YouTube, the popular video sharing service, made an important acquisition that will help improve its money-making video ad sales. The Google-owned company acquired Directr, a video-editing startup that helps small businesses create promotional videos. The expertise that the Directr team has will benefit YouTube in creating attractive video ads for its own platform.
"Our small band of scrappy film lovers set out 2 years ago to help regular folks make great video," Directr wrote in a company's blog Wednesday. "Today, we are incredibly excited to take the next step on that journey and announce that we are joining the video ads team at YouTube."
The financial terms of the deal have not been disclosed by either company.
Directr app that enables point-shoot-and-share on a smartphone is currently available for iPhones and other iOS-based devices. Google has made a generous move post acquisition, by offering the app for free, which was previously sold for anywhere between $250 and $500 a year for small business based on the usage of the app and its features. The app can be downloaded from Apple App Store but it offers in-app purchases. Downloading a finished video costs 99 cents. Google did not reveal if it plans to bring the app to its own platform any time soon.
Users of Directr app are not limited to a set number of scenes. It also helps users trim scenes and caption them along the way. Adding music or narration in the background by eliminating the recorded audio is one of the prominent features of the app. Directr storyboards offer professional guidance, music, titles and more for easy and simple video creation.
Directr, in its blog, assured end users that the service will remain the same and will continue its operations of helping small businesses create promotional videos.
Embedded below is a YouTube video announcing the move:
