In her latest campaign for BLK DNM Gisele Bündchen agreed to forgo makeup and Photoshop and is urging others to do the same. Granted the Brazilian beauty doesn't need much retouching to look stunning but she told Fashionista she's sick of how unrealistic some fashion editorials and campaigns look.
Bündchen worked with BLK DNM designer Johan Lindeberg, who urged the model to bare it all, for the shoot.
"I just love the way he [Lindeberg] sees women. I think he dresses them really well. He's very real, he's very authentic. I came in and I met him and I said 'this, guy he's a very real, nice person. I want to do something with him,'" Bündchen told Fashionista . "And then he said okay we have two hours, let's just do it now-no hair, no makeup and really real."
Bündchen did not hesitate to do the shoot. She told the fashion website that she believes a woman's imperfections are what make her unique and beautiful. She liked that Lindeberg understands that.
The 32-year-old Victoria's Secret model said she hopes more creative directors will follow in Lindeberg's footsteps and cut down on the amount of retouching.
"I loved this approach because I feel like women should be really real and raw and it doesn't really happen anymore [in fashion photographs]," she said. "He's not trying to retouch you or put a pretty light on you."
The campaign, which has not been released yet, features 25 black-and-white photos of the model posing barefoot, topless and carefree, according to WWD.
In a private viewing of the photos, Lindeberg told WWD "to portray women as who they are- I see it more like a documentary portrait. I'm anti-retouching and [anti-] plastic surgery. I think a woman is beautiful how she is," he said.
