Starbucks is set to launch food trucks at three college campuses this school year, offering more flexible hours for students, CNN reported on Monday.
Attendees at Arizona State University, James Madison University in Virginia and Coastal Carolina University in South Carolina won't have to wait in line at the school cafeteria for a cup of coffee or snack any longer. The universities already have Starbucks locations on campus, but the trucks may stay open later than the dining halls.
The trucks will offer a menu of food and drinks that are almost identical to items sold at Starbucks stores. The trucks are expected to move around to different locations on the campuses depending on foot traffic, according to The Consumerist.
The service is in its pilot stages, and trucks have already arrived in Arizona and Virginia. One will shove off for South Carolina on Sept. 18. ASU partnered with Starbucks to offer subsidized online education for its staffers, The Seattle Times reported.
People are surprised and excited to see the trucks, Ike Van Skike, district manager for Starbucks, said in a statement. ASU faculty and students have said it's a great change because the truck is in an area of the campus that doesn't have a lot of food options.
Cathy Schlosberg, vice president of marketing for Aramark Education, said her company believes the mobile truck is a perfect opportunity to increase the convenience of Starbucks offerings and help meet the student body wherever they are in their busy days.
"Between classes, homework, extracurricular activities, jobs, and socializing with friends, today's students truly embody the on-the-go lifestyle," she said in the statement.
The trucks at college campuses aren't the first on-the-go stores. A Swiss Starbucks-branded train began selling to travelers in November, but this is the first time the concept will hit the United States, according to the Seattle Times.
