They say the way to a person's heart is through their stomach, and United Airlines is taking that advice.
The airline announced Tuesday it will serve full meals to first-class flyers in "an extensive overhaul" of its on-board dining - an attempt to gain back customers who left after UA merged with Continental Airlines, according to The Associated Press.
"These changes mark the beginning of an extensive overhaul of our North America and international food service," United's Vice President of Food Service Lynda Coffman told the Chicago Tribune.
So what kind of changes are we talking about here?
Starting in 2015, the airline will offer chocolate chip cookies and bananas instead of potato chips. And passengers flying at least 800 miles will get meal options like chicken and mozzarella on a tomato focaccia roll and turkey and Swiss cheese on a cranberry baguette, according to AP.
United will replace frozen and reheated sandwiches starting Sept. 1 with eight sandwich and wrap choices that will be made daily, according to the Chicago Tribune. It will also add Prosecco sparkling wine to its beverage list in the fall and has replaced "bland salads" with tastier options and will add a gluten-free soup to its lineup, according to the Wall Street Journal.
"Customers shouldn't have to make sacrifices just because they are onboard an aircraft," said Todd Traynor-Corey, United's managing director of food and design.
Other on-board upgrades include adding Wi-Fi, new seats, in-flight entertainment and larger bins, according to WSJ.
Additionally, car service Uber announced this week it will partner with United to help customers find a ride to or from the airport on United's smartphone app, according to Bloomberg Businessweek.
However, not all airlines are following in the footsteps of United.
For example, American Airlines, will eliminate hot meals on most of its flights shorter than two hours and 45 minutes starting Sept. 1, according to the WSJ.
Will United's meal upgrade be enough to make customers book flighs with them?
ICF International Airline Consultant Dennis Cary said no, though it can give customers a better impression, according to AP.
"It's on the margin," Cary told AP. "But it's one of the things people like to talk about."
And unfortunately for most fliers, there won't be any meal changes for United's economy passengers on domestic flights, according to the Chicago Tribune.
