Supermodel Rosie Huntington-Whiteley will be the face of the new Morocanoil campaign, according to recent media reports.
Rosie Huntington Whiteley has been unveiled as the first celebrity face of Morocanoil, which is the argan-oil-infused hair and body brand that works to celebrate strength in women, WWD reported.
Some of the women that have inspired Huntington-Whiteley, include: Chimamanda Ngozi Adichie, Eve Ensler, Rihanna, Stevie Nicks, her sister, her "mum" and her yoga teacher, among many others.
"A lot of the women I surround myself with tend to be older than me," commented Huntington-Whiteley to WWD. "I always love to be around women I can learn something from."
The brand is slated to launch its multimedia advertising campaign also featuring Huntington-Whiteley on Sept. 17.
The video content series that includes six short videos is directed by Bryce Dallas Howard and examines how Huntington-Whiteley and "five other influential women (from an array of backgrounds ranging from education to textiles) explain how they carved their own distinct paths," WWD reported.
"The campaign is an expression of three things: our view of women, our view of beauty and our view of what's our purpose in life," stated David Krzypow, vice president of marketing at Moroccanoil.
"Inspiration is a priceless commodity," added Dallas Howard. "My hope is that, by learning about the stories of these remarkable women, others will feel inspired and moved to action."
The print campaign is scheduled to debut in October in issues of fashion, beauty and lifestyle magazines that include Elle, InStyle and Harper's Bazaar.
Moroccanoil has roughly 30 hair-care sku's while the full-range of the brand's products are priced from $9 for a travel-size shampoo to $74.50 for a restorative hair mask. The body collection include 14 products and ranges from $20 for a hand cream to $52 for a body cream.
