A smartphone launched in India by Mozilla is only $33.
"The price point is what will grab the market's attention," Bryan Ma of research firm IDC, tells BBC, "but that's just one factor in all this."
Mozilla, who is best known for their browser, Firefox, designed this cost-effective smartphone model in efforts to get more people to join the world of smartphones, as Mashable reports.
Mozilla partnered with Snapdeal.com to reduce the costs so significantly, according to Mozilla's website. The Firefox OS is only available on Snapdeal.com.
Apple and Android also sell their products at entry level prices in India, but according to Business Insider the companies are threatened by Mozilla's $33 phone.
The Firefox OS has internet capabilities - just like its competitors - as well as Bluetooth, WiFi, built-in functionality for users to control their data usage and the option to choose different languages.
The biggest leg up Mozilla's competitors have, perhaps, is the amount of apps they offer.
Mozilla will only have 1,000 apps in its store, as opposed to Android's 1.3 billion and Apple's 1.2 billion.
Mozilla chief technology officer Andrew Gal tells Business Insider they felt forced to find a way to produce a smartphone at a cheaper cost because of the dominance of the two brands they are up against.
