“Captain America 3” directors Anthony and Joe Russo believe “Batman v. Superman: Dawn of Justice” made the right call by moving their release date.
During an interview with ComicBook.com, Joe explained he knew the two films wouldn’t realistically go head-to-head at the box office, claiming it wouldn’t be beneficial for either film to share a premiere date.
"That's nothing we spent a lot of time with because we can't control it," Joe said, referring to the release date. "But also at the same time we've been in this industry long enough to know that those films were never going to land on the same day with each other so we knew that somebody was going to move."
Joe added there is also no set month that will guarantee a film a strong release. It doesn’t matter if “Captain America 3” premiered in May or December, it’ll do well so long as the quality filmmaking is there.
"To be honest, in this marketplace where it's been proven now that you can release anywhere from January to December and do really well, it didn't matter who moved," Joe told ComicBook.com. "I think people are realizing that releasing at a time where you can get a couple of weekends – and I think Cap 2 proved this – where you don't have to worry about competition is the absolute smartest thing you can do.
“We're still number one domestically. When you look at Guardians of the Galaxy, it's similar in that it was released at a time of year where it didn't have to go up against X-Men or Godzilla or Transformers. And it's had a very healthy run and now it will end up as the top domestic movie. So I think it was smart. I think they took a smart date and I think they're going to do very well there."
“Captain America 3” is scheduled to hit theaters on May 6, 2016. “Batman V Superman: Dawn of Justice” will premiere on March 25, 2016.
