Google announced Tuesday that it has bought video and special-effects startup Zync to increase its offerings for its cloud platform.
The goal for the search giant is to make the service available on its Google Cloud Platform so it can be used by motion picture studios looking to avoid building their own rendering services, according to PCWorld.
Founded five years ago with name Zero VFX, Zync was started as a cloud-based service that provides special effects and video rendering, and has provided the service for "Star Trek: Into Darkness," "Looper," Transformers," "Zookeeper," "Flight," "American Hustle," and other movies.
Neither company has revealed details about the terms of the agreement, The Wall Street Journal reported. Google looks to use the acquisition to compete with other tech giants involved in cloud-computing, such as Amazon, which is the top company in that market.
Google has been trying to get more developers and companies to use its platform, launching a push earlier this year that would have users rent computing power instead of buying or operating their own.
The deal will have Google charge studios to use Zync on a per-minute basis, and Zync said the agreement will provide its customers with improved pricing and more rendering packages, PCWorld reported.
The Zync acquisition follows three months after Google's purchase of cloud monitoring service Stackdriver, The Wall Street Journal reported. However, the company let Stackdriver customers use platforms from Amazon and other competitors.
