A new app called Sobrr has been created to make the social networking experience more personal.
The goal behind Sobrr is to allow users to create a social network for meeting new people in the same area, according to CNN. With help from GPS technology, the app displays your posts to users who are close by, and they can "cheer" or comment on them. Users can then agree to become "24 hour friends," and can even choose the option to make each other permanent parts of their network.
All posts, which include texts, photos and videos, are deleted from Sobrr after 24 hours. Bruce Yang, co-founder of Sobrr, said people are looking for this kind of app because it gives them an opportunity to share information without worrying that it will be available for everyone to see.
"It promotes sharing only the most refreshing contents and leading a casual relationship with no strings attached," said Yang, an alum of LinkedIn, Microsoft and Fitbit.
Yang said Sobrr is not meant for hookups or sending explicit photos, but people can use the app however they please, CNN reported.
"From the party animals that I've surveyed, more than half admitted that they want to meet new people in the party, and crave for a one-night stand," he said.
Since being released a month ago, Sobrr has obtained 10,000 users. Currently, only people with mobile devices from Apple can use the app.
Yang said that the "naughty stuff" only makes up a small portion of what is shared on Sobrr, CNN reported. He added that the app lets users post content that they wouldn't feel comfortable posting on other social networks, and that users need "to have their own space and little secrets."
"We understand that 'hooking up' is the need of many users on the platform, but we really value more of the casual interaction and conversation on the platform- the foreplay of hooking up," Yang said. "People are more attracted by each other based on their life moments or a common interest."
