Reddit's popular AMA (Ask Me Anything) section has a new official mobile app to make it easier for users to catch up on latest interviews.
Reddit, described as the front page of the internet, is making it easier for mobile users to stay up to date with the site, especially its highly-popular AMA (Ask Me Anything) sessions.
Reddit's new official app for iOS devices helps users easily browse and discover AMA interviews. The site entertains several hundred users on a daily basis and it is easy to lose track of the answers posted by thread starters, mostly celebrities. The mobile app will also filter the questions that were left unanswered so users only see the important stuff and read it like an interview.
"We want to make it easier for new users to join Reddit and experience all the awesome content," Ellen Pao, senior VP at Reddit who supervises the company's mobile efforts, told Variety. "That's part of the overall goal of becoming a more mature company."
The social network's AMA section got a boost when President Barack Obama participated in 2012 and other renowned characters like Bill Gates joined along the way. A Reddit user would know how difficult it is to catch up to the AMA questionnaires, but a new mobile app for iPhone users is looking to change that.
According to the report, the AMA mobile app is available for download from Apple App Store but an Android version of the app won't be available until later this week.
Reddit, started in 2005, currently boasts 133 million unique monthly visitors. But the company hasn't turned any profits even as it approaches 10 years in service. The new mobile app is a first step toward attracting more users and improving its revenue. Pao insisted that his company will not repeat the mistakes it has made in the past.
Reddit originally entered the mobile space with an official app but a series of complaints of glitches resulted in low user attraction. The social network pulled down its app later. With the AMA app, Reddit appears more determined in targeting users by building on its strengths, a move which has widely been adopted by companies like Facebook and Foursquare.
