T-Mobile's disruptive actions are bearing fruit as the company added 2.75 million new customers in August alone, setting a new record for the wireless carrier.
T-Mobile, the fourth largest wireless carrier in the U.S., is quickly moving up the ladder to snatch the third position in the U.S. carrier ranking currently held by Sprint. With its current progressive speed, it won't be too long before the carrier makes a dominant mark in the industry. T-Mobile's CEO John Legere proudly announced the new figures during a press conference in San Francisco, where he introduced the Un-Carrier 7.0 "Wi-Fi Un-leashed."
According to Legere, August was favorable for T-Mobile, where it witnessed 2.75 million new subscribers. This is the largest number of new customer base added by T-Mobile in a single month, CNET reported. Put that in perspective, the carrier added 1.5 million new customers during the entire second quarter of 2014, which is almost half of what the carrier achieved in the month of August.
T-Mobile also tweeted the great news from its official Twitter account.
T-Mobile has threatened the wireless industry with its attractive offers and mind-blowing deals for new and existing customers. The carrier was never shy of highlighting the main pain points with other carriers including AT&T, Verizon and Sprint and offered a solution by switching. T-Mobile started its disruptive moves with the introduction of Uncarrier strategy more than a year ago.
As a result, the U.S. wireless industry was finally freed from contract plans and saw innovative programs that allowed subscribers to upgrade handsets more frequently than ever. In fact, T-Mobile also slashed the prices of its plans and offered incentives to customers switching carriers. The company still offers to pay any early termination fees associated with terminating AT&T, Verizon or Sprint contracts.
In addition to sharing the impressive statistics, Legere also pointed out that T-Mobile has earned more subscribers than it has lost to its rivals. Explaining in terms of ratio, Legere said the competitors lost twice as many customers than they gained from T-Mobile. As for Sprint, the ratio was significantly higher at 4 to 1.
