Verizon announced Thursday that it is looking to make its internet-based TV service available to customers in mid-2015.
Lowell McAdam, CEO of the telecommunications giant, said the service will give consumers access to programming from the big four networks (ABC, CBS, NBC and FOX) and "custom channels," according to The Verge.
While not much detail was provided on the programming bundle, McAdam hinted that consumers will be able to watch "very exciting" programming, such as AwesomenessTV from DreamWorks Animation.
McAdam added that Verizon is looking to move away from pay-TV bundles that give subscribers a long list of channels that they don't want to watch, Deadline reported.
"No one wants to have 300 channels on your wireless," he said at the Goldman Sachs Communacopia conference. "Everyone understands it will go to a la carte. The question is what does that transition look like."
McAdam believes the service will not have a negative impact on Verizon FiOS and other pay-distributors, and that it "would be terrific" to have a model of 20 customized channels available on the internet.
Verizon's announcement follows Intel's attempt to launch a similar service, which the company dropped due to being unable to obtain popular content, The Verge reported. However, McAdam said these content providers are starting to show more interest in an internet TV service.
"Over the last six months to a year that dialogue has changed dramatically," McAdam said.
