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Amazon's Kindle Voyage Reader And Fire HD 6 Tablet Aims to Broaden Audience

Amazon announced Wednesday that it is coming out with new tablets that are aimed at a broader audience, which includes younger users.

Among the new lineup is the Kindle Voyage, the thinnest e-reader to be produced by the e-commerce giant, according to The Wall Street Journal. The company said the $200 reader has a higher pixel density in its flush display than that of the $100 Kindle Paperwhite reader, and that it is also 39 percent brighter, which makes it easier for users to read it in direct sunlight.

Feature of the Kindle Voyage include a slightly speckled texture and unlimited 3G cellular connectivity. The device also runs on the same software as the Kindle Paperwhite and the new $80 touchscreen Kindle.

Amazon also introduced its 6-inch Fire HD 6 tablets, which comes with a protective case, a 2-year warranty and a free year of Amazon's FreeTime Unlimited subscription service, CNET reported. The service offers kid-friendly apps, games, and videos to children. The tablet is available in Kids Editions, as is the new version of the Fire HD 7 tablet.

The company is focusing on releasing a lineup with more variety while also targeting parents looking for cheap tablets for their kids.

"Fire HD Kids Edition is a real tablet, not a toy," said Peter Larsen, vice president of devices at Amazon. "Kids break things, so we added a 2-year, no-questions-asked, worry-free guarantee."

The Fire HD 6 will be available for $100, while the new Fire HD 7 will be available for $140, The Wall Street Journal reported. Both tablets feature a screen resolution of 1,280 x 800 pixels, a 1.5-gigahertz quad-core processor, and front and rear cameras. FreeTime will provide users with 5,000 books, movies, TV shows, games and apps.

Another device in the new lineup is a fresh version of the 8.9-inch Fire HDX tablet, which now has 70 percent faster graphics processing, as well as four times faster Wi-Fi. Other additions include image-recognition shopping assistant FireFly and a white-balance system that has the tone of the book's pages change based on the color of room light.

Amazon's new tablets are coming with new services, such as Family Library, which allows users to connect their Amazon accounts to each other to share their e-book, music, video and app purchases, The Wall Street Journal reported. Users will also have unlimited cloud storage for photos they take with the new Fire Tablets.

Amazon tablet fans can preorder the new devices now, and shipping is expected to begin in October.

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Amazon, Tablets
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