Anheuser-Busch condemned the NFL in a statement about the league's recent handling of player scandals. Radisson Hotels pulled sponsorship for the Minnesota Vikings whose star running back was arrested for child abuse.
Proctor & Gamble took it one step further by pulling out of its planned initiative with the NFL for Breast Cancer Awareness Month in October.
"The brand has decided to cancel on-field activation with NFL teams," a representative for the company told TheWrap in an email statement.
The NFL announced the Crucial Catch campaign will continue in partnership with the American Cancer Society.
"We understand the ways the last week have impacted our partners, including Crest. Players will still have the option to wear pink gear, including mouthguards, as planned, this year," the league said in a statement.
Because of the Proctor & Gamble cancellation, the league dropped its expanded program involving players from all 32 teams with one player from each team designated as an official "ambassador" for the campaign. Players would have engaged in social media and worn pink items such as mouthguards.
Crest, a Proctor & Gamble brand, will still support breast cancer awareness month and participate in other media and retailer activities to draw attention to the women's health issue.
"It is a critically important program to support women and their health, and, [Proctor & Gamble] as planned, is making a $100,000 donation to the American Cancer Society for breast cancer awareness," the company told TheWrap.
The NFL has come under fire for its numerous off-field incident involving players. The league indefinitely suspended Ray Rice after video surfaced of him knocking out his then-fiancee in an Atlantic City hotel elevator. The Vikings barred Adrian Peterson from all team activities after a Texas court indicted him for the "reckless or negligent injury" of his 4-year-old son. The latest domestic violence incident committed by an NFL player came from the Arizona Cardinals' Jonathan Dwyer, who was arrested on charges of aggravated assault against his wife and 17-month-old son.
