Music Icon Snoop Dogg announced he's joining Mister Cartoon as a business partner and ambassador of the Sanctiond Automotive, a car care brand. Over the years Mister Cartoon and Snoop Dogg collaborated on numerous projects.
"This is a great day, to have someone I admire as an artist who is also a fan of the product, join my company in this capacity," Cartoon said. "Like me, Snoop is passionate in everything he does. We have a unique bond as artists and car lovers."
Mister Cartoon Sanctiond is a growing collection of 15 products; including car wash, waxes, polishes, spray detailers, interior cleaners and conditioners, and a trio of innovative tire shines. Each product of the brand is a work of art in its own right, merging hand drawn package design with cutting edge product formulation.
"We have been wanting to do this for years," Snoop Dogg said. "There are no cool brands that represent our lifestyle and with Sanctiond we are excited to bring our communities together through a common love of our cars and the shine we can put on them."
Sanctiond targets a younger and culturally diverse population, which is the fastest growing segment of consumers, yet currently underserved by all car care brands on the market. Sanctiond specifically appeals to this audience, while also pioneering a unique emphasis on the subcultures of music and art, which go hand-in hand with the cars they cherish.
Through Mister Cartoon's latest partnership with Snoop Dogg and a well-oiled network of celebrities and car enthusiasts, Sanctiond is quickly being defined as the authentic and relevant car care brand birthed from the streets of Los Angeles, the epicenter of car culture.
Atticus Firey, Sanctiond Co-Founder and CEO, said, "This is not a traditional endorsement deal for Snoop Dogg. In addition to being our business partner, he will provide global endorsement services, marketing support and strategic consulting for the brand. Snoop Dogg's global recognition, trendsetting status and super cool persona enhance our ability to bring new consumers and revived energy into this category."
The company plans to introduce an exclusive line of Sanctiond by Snoop Dogg products consisting of car wash, waxes, polishes, spray detailers and more. The line will launch initially as a limited edition. Snoop is working closely with the Sanctiond team of specialists to hand-craft the formula down to the smell, color, ingredients and branding.
