Swiffer Ad Makes Women Think They Belong in the Kitchen, Not at Work

Swiffer has apologized for an ad that some are calling one of the most sexist in the recent past.

The cleaning company released a campaign for its latest tool, the Swiffer Steamboost last week, to mixed reviews-most of them were enraged.

Ad company Procter and Gamble, who heads up their marketing, has since pulled the campaign.

In the advertisement, a modernized version of Rosie the Riveter-a blonde woman in a denim shirt with the sleeves rolled up, wearing a red polka dotted headband-stands with her arms folded, wielding a Swiffer steamer.

Critics of the advert say that the original Rosie represented a symbol of female independence during the shaky times of World War II, Hollywood Gossip reported.

But this new take on Rosie the Riveter tells women that their place is in the kitchen or dining room, cleaning up, not in the workplace.

"It was not our intention to offend any group with the image and we are working to make changes to where it is used as quickly as possible," the company said in a public statement released shortly after complaints started rolling in.

On Twitter, users responded with a range of sentiments-some were angered, others apathetic, others still were facetious.

User Jessica Valenti wrote, "Oh hell no: apparently liked cleaning with a Swiffer so much that she quit her job."

User Justin W. wrote, "Personally I don't see what the big deal is. I will still use a #swiffer regardless of how they advertise. It works as it should."

Jim Y tweeted in jest, saying, "Waiting for one of the women offended by the Rosie the Riviter #swiffer ad to get in the kitchen and make me some supper."