As always, Apple stock dropped today on a Apple release day in which it revealed several products to the public for the first time.
Apple stock reached a low of $95.25 today, a point the technology company has not been since early August, according to Google Finance.
This drop didn't surprise many people who frequent the stock market, as Apple almost always drops on the day it reveals a new product.
In September, when the company revealed the iPhone 6 and the iPhone 6 Plus, HNGN reported an Apple stock drop.
In 2013 when the iPhone 5S/5C was released Apple dropped 10 percent. Similarly, in In 2011 when the iPhone 4S was released Apple dropped four percent.
Digital Trends suggests that Apple could be doing this to itself because of the secrecy the company keeps about products until they are completely finished being built.
The feeling of not knowing what is coming is scary to investors.
"The wild speculation - and seemingly endless press coverage of all things Apple - potentially creates unreasonable expectations in some investors, particularly those without technical expertise or knowledge of Apple's core industries," reports Digital Trends. "Once they hear Apple is allegedly 'due' to introduce a new product, they may start acquiring Apple stock in an effort to make a quick buck on the announcement. Once the announcement hits, and Apple's stock price begins to decline, these same investors may panic and sell their stock in an effort to minimize their losses. That puts more Apple stock for sale, driving down the price even further."
