Nike still appears to be staying in the wearable business, as CEO Mark Parker hinted that the company will continue its partnership with Apple that will focus on fitness wearable devices.
Parker discussed his interest in working with the tech giant in a recent interview with Bloomberg News, saying he is "bullish" on the company's relationship with Apple, according to The Verge.
With Nike and Apple having a long history together, Parker added that the two companies can accomplish things together that they wouldn't be able to on their own. Nike has supported iPods and iPhones with Nike+ and the Apple Watch, and Parker's interview follows a year after Apple hired the sports and fitness company's former design director to develop wearables.
"As I look ahead at what's possible with Nike and Apple ... technologically we can do things together that we couldn't do independently," he explained. "So yeah, that's part of our plan, is to expand the whole digital frontier in terms of wearables and go from...25 million Nike+ users to hundreds of millions."
While Nike has stopped developing FuelBand activity trackers, the company believes it can still take advantage of the wearable market if it begins to release devices that are less geeky, Mac Rumors reported.
While Parker didn't provide any further details about any upcoming projects between Nike and Apple, the CEO believes the evolution of wearables will be "a big part of the future," adding that the future will be filled with devices "that are more stealth, more integrated, more stylish and more functional."
