Long before the A&E hit show "Duck Dynasty" made Missy Robertson and the entire Robertson clan household names, Missy - the wife of Jase Robertson - was always busy. Now she's launched her own clothing line and, well, she's a whole lot busier.
In a collaboration with Stephanie Carter's Southern Fashion House, Missy has created a stylish yet comfortable and age-appropriate clothing line. Stephanie Carter's Southern Fashion House produces Judith March, Jacque and Janis clothing lines and DejaVu boutiques. Missy says she has has long been a fan of the Judith March line and immediately turned to Carter to help bring her vision to fruition, according to EB Media.
"I felt there was a void in the market for active, busy working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate," noted Missy. "These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes."
When asked who the target Missy Robertson customer is, Missy says, "At first I thought it would be a woman like myself: a busy, working mom who is always on the go. However, my 19-year-old cousin loves every piece that I've worn so far and asks to borrow them. My 84-year-old grandmother has also picked out a few pieces for herself. It seems to appeal to all ages, and that thrills me."
The Missy Robertson by Southern Fashion House clothing line mixes vibrant colors and patterns with slightly longer hemlines, varying sleeve options and shapes resulting in fashion that is figure flattering, age appropriate and contemporary.
After marrying Jase Robertson at age 19, Missy learned that being a Robertson meant helping with the family business. After working for Duck Commander for many years, she is now able to devote much of her time to her passions: singing, mission work, and sharing her faith in Jesus Christ through speaking engagements. Missy and Jase have been married for 23 years and have three children: Reed (18), Cole (16) and Mia (10).
Missy Robertson by Southern Fashion House collection is available in department stores. The line will also be available in select boutiques across the United States, Canada and Mexico.
