Admit it-you've stepped into a McDonalds at 10:31 a.m. and have been denied a sausage, egg and cheese Mcmuffin because you missed the breakfast menu by a mere minute.
And don't lie: you've acted like Adam Sandler in the 1999 film "Big Daddy," when turned away from the counter.
But now, McDonalds has decided to lay the long-standing breakfast cut-off time to rest, coming up with a new way to bring people in during off-hours. The fast food restaurant will now serve both dinner and breakfast on a special late night menu.
According to USA Today, McDonald's has not disclosed any formal plans, but did mention that later in June, a handful of the world's largest fast-food company's 24-hour establishments will offer a few breakfast and dinner items between 12 a.m. and 4 a.m.
Patrons will be able to order the usual-Filet-O-Fish, McChicken sandwiches, fries-with additional options of hotcakes and hash browns. No restrictions will be enforced on the menu either; feel free to order up a Sausage McMuffin to go along that Big Mac.
All McCafe drinks and dessert items will also be available.
"Our customers want convenience around the clock," a company statement released Wednesday said.
For Scott Hume, who started Burgerbusiness.com, the move is a sign of the times.
"It's indicative of how competitive things are," Hume told USA Today. "All the chains are struggling to get their numbers up."
McDonalds has not had the best of sales in the past year and have claimed they must find a way to bring back lower-income customers who are critical to their numbers. Since the fast-food restaurant cannot bring up prices on the menu, they decided to give something to patrons that many eateries do not: breakfast items available during the early hours of the morning.
This change, however, will reportedly not lead to all-day breakfast.
Other fast-food restaurants that serve breakfast all day include Jack in the Box and Sonic.
