Luke Bryan taps into his childhood - and a particular bridge where he grew up in Georgia - as his inspiration for the new clothing line he's created with Cabela's.
"This brand is so dear to me and such a big part of who I am that seeing it come to life is so exciting," reveals Bryan. "I can't wait to share it!"
The singer's 32 Bridge line debuts exclusively at Cabela's on Saturday (Nov. 1). Cabella's is a major retailer of hunting, fishing and outdoor gear.
Bryan worked hand in hand with Cabela's to design and create a clothing line that would appeal to those who love the outdoors and love country music. His new 32 Bridge line will offer apparel for both men and women. There's short-sleeve T-shirts, long-sleeve T-shirts and caps.
The "Play It Again" singer drew inspiration for his new clothing line from his childhood home and his homegrown love of the outdoors. Growing up, he was very familiar with Georgia's Route 32 Bridge. The bridge spans the Flint River, forming a boundary line between Lee and Worth counties. This area of the state is where Bryan learned to fish and hunt. Along with family and friends, he shared his love of the outdoors, and now his love of the area is forever entwined in his lyrics and music.
Bryan is definitely on a roll. He's had 11 singles soar to No. 1, while selling almost 7 million albums and racking up 27 million digital tracks from his four studio albums. His latest album "Crash My Party" produced five consecutive chart-toppers: "That's My Kind of Night," "Crash My Party," "Drink A Beer," Play It Again" and "Roller Coaster." Bryan just wrapped up his 77-city "That's My Kind of Night" tour, reaching his career-high touring total of 1.7 million fans.
Bryan and Cabela's first teamed up in 2012 when he took on the role of a Cabela's Ambassador. The union of worked out well for the popular country star and the chain of stores that cater to hunters, fishermen and outdoor enthusiasts.
"Not only is Luke one of the top country music artists in the world, but he also shares Cabela's passion for the outdoors," declared Lee Dolan, Cabela's vice president of brand marketing. "Cabela's was thrilled to collaborate with Luke on the creation of the new 32 Bridge clothing line and is honored to offer 32 Bridge products to our customers."
The 32 Bridge clothing line will be offered at select Cabela's retail stores, online at www.cabelas.com and by phone at (800) 237-4444.
For additional information about Bryan's 32 Bridge products and the location of Cabela's offering the 32 Bridge line, see it here.
