This weekend's BlizzCon will see the premiere of Blizzard's "World of Warcraft" documentary, "Looking For Group." According to the blurb at Polygon:
"Celebrate 10 years of adventure, camaraderie, and /dancing on mailboxes all around Azeroth. Explore the history of WoW with its creators, and journey into corners of Blizzard and the WoW community you've never seen before."
My experience of "World of Warcraft" has been limited...mostly through the eyes of my kids who played the game faithfully for years, so a documentary like this appeals to me. By that I mean I didn't particularly enjoy playing the game myself, but I love hearing the stories of other people's time in Azeroth and why it means such a great deal to them.
The trailer feels designed to tug on that type of outsider interest...as well as celebrating the existing community. From my point of view, it feels like a mix of cheerful and interesting with a few forays into sentimental and PR-massaged content, so pretty much what you'd anticipate from a company making a movie to celebrate ten years of a wildly popular (and prosperous) game.
The documentary will premiere on Saturday, Nov 8 at 5pm PST. It'll also be on the WoW YouTube channel and the official site. Take a peek at the trailer below:
