No Doubt's "Looking Hot" video was met with harsh criticism after its release.
As soon as the band learnt that the video offended Native Americans, they immediately pulled the video from the official site and from many other sources. They apologized to everyone who was offended by the video expressing that was not the intention.
"As a multi-racial band our foundation is built upon both diversity and consideration for other cultures," the band said in an issued an apology on their website Saturday. "Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are."
The video featured lead singer Gwen Stefani in Pocahontas-like fringe outfits and feathered headpieces, dancing in front of teepees and bonfires and at some points she was seen tied and held at gun point by bandmates Adrian Young and Tom Dumont dressed as cowboys.
The band saw many negative comments on Twitter as well.
"Racist? No doubt," was posted on Twitter.
"[They] tried to make bondage of a Native woman sexy," was posted by another.
Another annoyed commenter on Vimeo th iuj:
"seriously, this is offensive to me and other Native Americans.. take our land, trying to take our water, use our 'Native Designs' for profit, and now just mockery of our culture... "
The band also posted apology from No Doubt official Twitter account. Young and Dumont posted from their personal accounts as well.
