If you're looking to grab a DVD or Blu-ray from Redbox while out gathering holiday sundries, you'll soon be paying a bit more for the rental...25 percent more beginning next week. This is clearly an effort by the company to squeeze more income from the dwindling audience that still watches movies on discs rather than Internet video and/or streaming services.
According to the Associated Press (via the San Jose Mercury News), on December 2, the red kiosks will increase rates from $1.20 to $1.50 for DVDs and from $1.50 to $2 for Blu-ray selections. While the allure of Redbox lies in its low prices, even after the increase, its rates will still hit the wallet for sums significantly lower than on-demand or streaming rentals from the likes of Amazon, iTunes, and others. In addition to the cost increase, Redbox will launch a recommendation engine (akin to Netflix) that will serve up suggestions for your next rental based on previous titles that you enjoyed.
Unfortunately, video games aren't exempt either, as that nightly fee will increase from $2 to $3 in January.
Redbox last raised its DVD prices three years ago. Check out the tweet from the official company account below:
We’ll be raising our movie prices a little starting December 2. For details, go here: https://t.co/jcB3b4nZX9
— Redbox (@redbox) November 24, 2014
