The new GoldieBlox doll, who has a girl-power persona and was launched by a startup company, is making her way to the Thanksgiving Day Parade.
GoldieBlox is a Barbie competitor that is designed to inspire girls to be engineers - a toy longed for by CEO Debbie Sterling as a kid, reported Yahoo.
Sterling started the company in 2012 when she raised money to produce the doll through a Kickstarter campaign. She immediately got support for her business, as she raised $285,000 in just four days - skyrocketing past her initial goal of $150,000, Yahoo reported.
The company didn't start without any issues. Last year the company's viral commercial faced copyright infringement lawsuits because GoldieBlox used a parody of the Beastie Boy's song "Girls" to market their product.
GoldieBlox bounced back and won a contest that got them a Super Bowl commercial and now they will have their own float in tomorrow's Thanksgiving Day Parade.
The float, called "The Girl Powered Spinning Machine," will put basic engineering principles on display and it will be manned entirely by children.
"The message that this float says is that girls can look at this float and for once actually want to be the engineers building the float instead of just the princess on top waving," Sterling told Forbes. "It's something I feel so strongly about and I knew we had to do it. I just know that any kid that sees this is going to go 'Wow! I can build something like that?'"
Meghan Trainor will join the children on the float tomorrow and sing "girl-powered music," Sterling revealed to Forbes.
"I had a gut instinct that the modern parent wants more for her daughter and is frustrated by the lack of options," Sterling said to Yahoo. "GoldieBlox has become more than a toy; it is a social mission."
