Pizza Hut's 'Subconscious Menu' Predicts What You Want to Eat

Pizza Hut has come up with a new menu that will make it easier for you to pick the toppings you want on your pie.

The menu, which the pizza chain is calling the "world's first subconscious menu," is able to figure out what you want to eat even when you aren't sure yet, according to PC Magazine. The technology was created by eye-tracking firm Tobii Technology, and the invention has been a work in progress for six months.

Customers will be able to use their eyes to order pizzas by following the Pizza Hut logo on the screen, which gives the menu the ability to recognize eye movements. They will have 20 potential toppings to choose from, including pepperoni, peppers, chorizo and chicken.

With the Subconscious Menu, there are 4,896 options for pies that will definitely satisfy your cravings, DailyFinance reported.

The menu will figure out exactly what items users have been looking at the longest in 2.5 seconds and combines them to assemble the perfect pizza for the user. If the menu gets your order wrong, you can start the process again by looking at the re-start button.

"Finally the indecisive orderer and the prolonged menu peruser can cut time and always get it right," Pizza Hut told the Washington Post in a statement.

The menu has achieved a 98 percent success rate in its tests, and the results have been "incredibly positive," according to PC Magazine.

Pizza Hut fans in the U.K. will be the first to try out the new high-tech menu, which is being rolled out now in their restaurants.

Tags
Pizza Hut, Menu
Real Time Analytics