One-third of Americans reportedly like to be productive while going to the bathroom, making public bathroom stalls a seemingly perfect place for an interactive Proctor & Gamble and Amazon advertisement.
The companies are partnering together for a "Stall Mall" campaign to create an advertisement with P&G coupons that can be scanned and redeemed through the Amazon app, reported CNN Money. The products advertised in the stalls will naturally be mostly bathroom-related.
The "Stall Mall" campaign will urge bathroom-goers to "Sit, Shop and Save."
Some of the coupons offered in the "Stall Mall" campaign include $2 off Charmin Mega Rolls, $7 off Crest 3D Whitestrips and 50 cents off Febreze, reported TODAY.
Charmin conducted a survey finding that one-third of Americans like to be productive while going to the bathroom and more than half would purchase a product while going to the bathroom if they got a discount for shopping, reported CNN Money
The survey found that of the Americans who admitted to online shopping while going to the bathroom, 13 percent bought house hold items.
The advertisements will appear in select bathroom stalls in New York, Los Angeles, Seattle and Philadelphia by the end of the year, reported TODAY.
