James Bond will return to ordering his usual beverage of choice, a vodka martini, in the next Bond film, "Spectre." He briefly switched to Heineken beer in the last movie, "Skyfall," a move that was met with less than rave reviews.
Belvedere Vodka has entered a global partnership with the 24th Bond film "Spectre" that will put the "shaken, not stirred" cocktail back in Mr. Bond's hand. When the 007 agent orders his drink in the upcoming movie, he will choose Belvedere.
"James Bond is recognized as the most admired and influential tastemaker in the world," Belvedere President Charles Gibb said in a statement. "We're delighted that Belvedere will be partnering with SPECTRE, our largest global partnership to date."
Belvedere will launch its campaign in February 2015. The marketing promotion will include two custom-made, limited-edition bottles, and the vodka brand will replace its iconic Belvedere Palace with the MI6 headquarters.
The blue palette will switch to green, the same color of ink favored by the secret spy agency, for its collector's edition of 100 bottles. The Silver Saber bottles will also have "a 007 twist" applied to them.
"James Bond's cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini," sDwight Caines, president of theatrical marketing for Sony Pictures, said in a statement.
"Spectre" will premiere in theaters on Nov. 6, 2015. The film stars Daniel Craig as Bond opposite Christoph Waltz as the villain, Oberhauser.
