Reebok has signed individual partnerships with UFC light heavyweight champion Jon Jones and women's bantamweight champion Ronda Rousey, following the six-year deal it revealed with the UFC that will offer fighters different options for uniforms.
As part of the sponsorship deals, Rousey and Jones will be tasked with helping the brand develop and launch its new UFC apparel specifically designed for people who actively participate in mixed martial arts, according to Yahoo! Sports. Other UFC fighters that have already signed individual deals with Reebok include former welterweight champion Johny Hendricks and current lightweight champion Anthony Pettis.
Rousey expressed great confidence in the deal, saying she always saw Reebok as extremely invested in MMA.
"The team is committed to helping push our sport forward and I am proud to be part of it," Rousey said. "Reebok understands what tough fitness means for women and what women need for their fitness lifestyle."
Jones expressed similar enthusiasm, saying Reebok wants to take MMA "to the next level," while pointing out the company's vast history in creating fitness apparel, MMA Fighting reported.
"What I'm particularly excited about is that the input of the fighters is going to drive the product innovation, which will insure all athletes, whether they are fighting for a world championship or just to be fit, will have the very best gear," Jones said.
Reebok President Matt O'Toole also shared his excitement, and said Rousey and Jones are "among the fittest, most disciplined athletes in the world, and an inspiration to the millions of people around the globe who train like fighters."
The financial terms of the Rousey and Jones deals have yet to be revealed, according to Yahoo! Sports.
The long-term agreement between Reebok and UFC will have Reebok create "Fight Week gear" and "Fight Night kits" for all of the promotion's athletes, along with clothing for UFC fans.
