Jeans, Blazer Designed to Keep You Safe from Identity Theft

The newest weapons for fighting cyber crime come in the form of a pair of jeans and a blazer.

Clothing designer Betabrand and security software company Norton have teamed up to develop a material for a pair of men's jeans and a women's blazer that blocks radio frequency identification (RFID) to keep people's identities from being stolen, according to Digital Trends.

The issue for the two companies is what they call "digital picketpocketing," which they say has led to 10 million identities being stolen every year. They added that "70 percent of all credit cards will be vulnerable to such attacks," by 2015.

The material will be fitted in the front and back pocket of the READY Active jeans and in one pocket in the Work-It Blazer for women, which is where most people put their credit or debit cards in a wallet.

In addition to blocking RFID, the technology is also designed to block near-field communication readers, a tool used to scan for credit cards, ABC News reported.

Aaron Magness, vice president of marketing at Betabrand, said in an email that the company was approached by Norton's creative agency about adding the newly tested RFID-blocking fabric to the jeans.

"[We] can't imagine a better partner to work with than Norton on a project like this since they are the known leader in digital security," Magness said.

A crowdfunded campaign has started for the high-tech clothing, with the jeans already meeting their goal in less than 24 hours, ABC News reported. The jeans are currently available for $151.20 while the campaign is still on, but Magness said it will eventually be priced at $168, and the blazer is available for $198.

Betabrand plans to start shipping the jeans in February and the blazer during mid-March 2015.

Tags
Jeans, Identity theft
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