After many months of rumors and deals, Snapchat has announced its latest project aimed at helping the company expand in the social media market, which comes in the form of a new "Discover" section on its website.
Discover, which Snapchat introduced in a blog post on Tuesday, provides users with access to content from various media partners around the world, including photos, videos and ads. Buzzfeed, CNN, Daily Mail. National Geographic, Time, Vevo, and many others have been in talks about content partnerships for a few months. The content will come from a variety of artists, creators and even Snapchat's staff.
Snapchat's typical posts tend to be short, between 1 and 15 seconds. However, some people who are familiar with the project told Digiday two months ago that Discover will feature varying lengths of content. While longer content does seem counter to what most people assume about the mobile media consumers, some studies show that longer content is flourishing in the mobile market.
The Discover project was originally scheduled to hit the market in November 2014, but technical difficulties delayed its release.
TechCrunch notes that the introduction of the Discover tab could be one of the biggest changes for Snapchat, who have not had much success with previous attempts at using the social media network to sell ads. The tab could provide Snapchat with a way to provide sponsored content and constant income.
At the moment, it's uncertain what kind of content will come out of Snapchat's latest venture. However, users can expect a good amount of variety.
