Amazon.com is focused on getting more corporate users, announcing Wednesday the debut of its new email service for businesses.
The service, called WorkMail, is aimed at helping the e-commerce giant make improvements to how emails are run while raising customer satisfaction, according to The Wall Street Journal.
"Customers are not happy with their current email solution," Adam Selipsky, marketing vice president for Amazon Web Services (AWS), said in an interview. "A lot of customers feel those solutions are expensive and complex."
Part of making customers happy for WorkMail includes letting corporate employees keep using popular email tools like Microsoft Outlook, which saves companies the trouble of finding new email technology for their workers.
The move puts Amazon in direct competition with other tech giants in the corporate email market, such as Google, which provides its own service at $5 per user, per month, and Microsoft, which provides its Office 365 email service for the same fee, Mashable reported.
WorkMail will also allow companies to control the encryption keys in their data, as well as store their WorkMail email content only in designated countries.
Amazon will power WorkMail with AWS, CNET reported. This hints at the capabilities of the new service, as AWS is the same cloud-based computing unit that powers technology for Netflix, Pinterest, Airbnb, and other top consumer brands, as well as technology for the CIA, NASA and other government agencies.
What makes AWS such a popular tool for Silicon Valley's top companies is how easy it is to use and its track record in providing top-notch security, Mashable reported.
Amazon will allow business customers to use WorkMail for $4 per user, per month. Other details about the new service have yet to be revealed.
